Tuesday, February 07, 2006

Entrepreneur Coaching

I have been struggling to get my own websites up and running. I know how to market a website and I know how to do some solid search engine optimization. What I have been lacking is the ability to put it all together and create my own site. I lack the technical skills to create a website. I know a lot of people that are successfully creating pages and generating extra revenue everyday. I finally I let go of my pride and have begun to seek assistance and mentoring. Every professional has a coach. We all need coaches to realize our full potential. I have also been seeking out others that inspire me to be a better entrepreneur. Working from home having your own schedule is a great way to live. Make it happen. Create a support team that can teach you every thing you need to know.

Thursday, February 02, 2006

Entrepreneurial Branding

I have been reading the book The 22 Immutable Laws of Branding by Al Ries and Laura Ries. I have found it to be very insightful and straight forward. I appreciate the concise language and simple examples. I don't allocate a lot of time to reading everyday so when I find a book that is informative and straight forward I recommend it. There is no fluff. I learned that branding is vital. It often supersedes quality and simple marketing. We buy brands not necessarily quality. Being the leader in a new category is the best way to launch your company into the 50% category of market share. Entrepreneurs can use this principle powerfully. Think about what new category your business venture will fit under and then feed it to the media. It will turn into a PR party. Millions of dollars in free advertising. The news loves things that are new. Set your brand up as the first of it's kind and then as the leader. Entrepreneurs must learn how to leverage branding in order to run a company into high market shares.

Tuesday, January 24, 2006

Entrepreneur Time management

I believe that one of the greatest challenges faced by entrepreneurs is using time effectively. I have started logging my hours into excel and have been surprised at how little I was accomplishing. I have read Steven R Covey's First Things First and Brain Tracy's Focal Point which both really made an impact on my time usage. I have been keeping track of my time in 30 min intervals. This will help me see how my time is being used and in some cases wasted. Entrepreneurship comes with a lot of freedom but successful entrepreneurs will closely watch how they are spending their time. I know that by planning out our day in 30 minute intervals will allow you to live a more full life and dedicate more time to what is effective and what is truly important. Entrepreneurs need to learn to manage their time. Good Luck.

Thursday, January 19, 2006

Success in Entrepreneurship and Life

Recently I have been pondering on what makes a person successful. What do I consider success to be. As an entrepreneur our businesses are reflections of us, strengthen and weaknesses. As I look at my life I can see that the same things that hold me back in life our the same things that retard the growth of my businesses. Entrepreneurs must be willing to look at themselves and analyze what they need to change. I for example don't communicate as much as I need to in order to receive the help and support I need to succeed. Every entrepreneur needs to improve themselves and their business will improver as well. I highly recommend that everyone read The "E-Myth Revisited" if you haven't had the opportunity.

Tuesday, January 17, 2006

Entrepreneur Support

If you swim alone, no one will be there to save you when you start to drown. I find that as I pursue entrepreneurship I let my pride keep me from opening up to those around me that could be a great support and life line. Every entrepreneur needs to write a list of people that can act as mentors or a board of directors. I have wasted hours trying to figure out how to upload my database for a new website when I could just have called a colleague with expertise in that and resolved my problem in minutes. A key to succeeding is finding people to assist and champion your cause. We need to tame the independent spirit and remember to find support from many people.

Monday, January 16, 2006

Entrepreneur Opportunity

This last week I attended the Affiliate Marketing Summit in Las Vegas. It was an interesting experience. As an entrepreneur I see great opportunity in this young industry to make good money working part-time from home. Right now many publishers rely on google ads or a one stop shop like cj to find ads to display. The future is in industry specific affiliate programs that deal only with a certain industry. For example auto loans. A site that only hosts and caters to the needs of auto loan merchants would excel. I believe that ambitious entrepreneurs could do really well in this category.

Thursday, January 12, 2006

Entrepreneur Dream

Entrepreneurs are dreamers. Entrepreneurs dream of a better life. Entrepreneurs believe that more is possible. I dream that my life can be better than it is now. Many people dream but are unwilling to take the necessary steps to realize that dream. Sir William
Osler puts it this way: " To know just what has to be done- then to do it- comprises the whole philosophy of practical life." As a young entrepreneur I need to develop a stronger entrepreneurial spirit to push me to act. It is the "act", the doing, that creates successful entrepreneurs. I have dreams and I will be a successful entrepreneur.