Wednesday, December 14, 2005

Entrepreneur In Training Update is one of the current projects I am working on. This is a great opportunity for me to learn how to run a good adword campaign. This has been a little trickier than I anticipated. I found Google Chump to Champ to be very helpful. I had a lunch meeting with John Keller a successful adword champ. He recommends that you make one adgroup for each keyword. The bold text in the ad is the best way to get clicks. You also have great control of each ad group. If one needs to be paused you can do it without effecting other valuable keywords within that group. Every internet entrepreneur needs to be proficient in pay per click advertising. I am on my way to adword greatness.


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